Our Objective

To promote and foster the growth of Australian Rules Football by engaging in community initiatives and commercial activities.

Our Vision

To be the Gold Coast community’s leading sport, leisure and entertainment provider.

Our Values


We proudly wear the Southport Sharks colours and are expected to perform at our best.


Our philosophy is to work as a team and to put people first.


We act with sincerity, integrity, and honesty.


We’re proud to support local businesses, partners, and charitable organisations.

Positive Experiences

Our goal is to provide positive experiences when the community engages with our brand.