To promote and foster the growth of Australian Rules Football by engaging in community initiatives and commercial activities.
To be the Gold Coast community’s leading sport, leisure, and entertainment providers
Perform at our best
We proudly wear the Southport Sharks colours and are expected to perform at our best.
Work as a team
Our philosophy is to work as a team and to put people first.
Honesty and Trust
We act with sincerity, integrity, and honesty.
Local, Responsible and Sustainable
We’re proud to support local businesses, partners, and charitable organisations.
Provide Positive Experiences
Our goal is to provide positive experiences when the community engages with our brand.
On and off-field we will work hard to deliver success for our club and our community.